Five hundred deals a month. One invoice and one payout for every one of them.

A creator economy platform managing brand-creator deals had to manually create an invoice to the brand and a bill to the creator for every deal, track payments through Wise email notifications, reconcile everything in Airtable, and trigger creator payouts on a separate 30-day timeline, 500 times a month.

"I will do that 500 times a month, which I would love to automate."

1. 1Deal recorded: Airtable is monitored for completed deals, deal value, brand, creator, and flat fee split are ingested, and both invoice and bill are created the same day
2. 2Invoice and collect: the invoice goes out with Wise payment details, incoming Wise notifications are auto-parsed and matched by amount plus brand identifier, and Airtable status updates live
3. 3Creator payout: payout triggers on its own 30-day timeline, independent of when the brand pays, routes to Wise or PayPal per the creator's stored preference, with human approval before funds leave
4. 4Status sync: three states (pending, paid, overdue) are tracked and reconciled automatically against the Airtable deal record

Two independent timelines, brand payment and creator payout, stay reconciled against a single source of truth instead of two people tracking two spreadsheets that eventually stop matching.