01
The problem
A digital signage media and advertising technology company running Salesforce and NetSuite had its revenue operations lead spending a full day every month-end on manual Excel-based data transformation and review. Ad ops staff were pulled off server maintenance to manually download advertising platform data, sales reps manually transcribed contract PDFs into Salesforce daily, and the entire manual process added a 1 to 4 business day billing delay every month, with no automated validation catching missing addresses or budget mismatches until a human found them.
"This would make the billing a lot faster and smoother. I can actually look at the data that needs to be reviewed rather than hoping and praying." (Revenue Operations Lead)"
02
What Loopfour automated
- 1Opportunities closed: monitors Salesforce for closed opportunities, pulls roughly 100 per billing cycle, categorizes by sales team, and maps fields to NetSuite requirements
- 2Validation and error detection: cross-validates billing addresses between Salesforce and NetSuite, checks budget threshold violations, flags missing data, and applies custom business rules
- 3Billing review: posts a reconciliation summary to Slack ("16 of 18 reconciled, 5 have errors"), with each line item hyperlinked back to Salesforce so the reviewer only touches flagged items
- 4Correction and re-run: account management updates flagged records, automation re-runs only the corrected records, looping until everything clears, with a full audit trail
- 5NetSuite invoicing: approved opportunities push to NetSuite, data transformation runs automatically, and a final approval triggers the invoicing completion notice
03
Why it matters for controllers
The review surface shrinks to exceptions only, and the audit trail covers every approval, rejection, and correction at the user level, not just the final invoice.
Losing a full day of month-end to manual Salesforce-to-ERP data transformation?
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